Diagnose Before You Advertise

Growth systems fail at a specific point: not enough qualified traffic, weak conversion, slow follow-up, or poor retention. Adding budget to a channel only helps if the constraint sits at acquisition.

Before recommending a channel, quantify each stage. The stage with the widest gap between current and realistic performance is where investment belongs.

A diagnosis you can hand to someone else forces precision. State the constraint, the evidence, the intervention and the metric that would move if you were right.

That single page prevents most of the churn that comes from switching tactics every month.